So, when I send them an email about an article I wrote that covers Kobe Bryant and Mozart’s practice strategies, it’s a very easy sell to them. Lifehacker is an audience filled with people who want productivity and success hacks. Many people will wonder, “How can I get my work published by a big outlet?”Īnswer: Focus on pitching articles that are only a perfect fit for that audience. There are a couple key points you need to know for using this strategy effectively… You put all this hard work into writing a great article and now you get to leverage that hard work over and over. That’s why this strategy is so useful: it gives your current content legs. I gained over 600 subscribers from the Lifehacker version and I didn’t have to put in any additional work writing a new For example, here is an article that originally ran on my site and then was re-published by Lifehacker later on.

I want them to be as useful as possible.Ībout a week later, I take these articles and syndicate them or re-publish them to outside sites. Obviously, I put a lot of time and energy into these articles. Instead, I do this…Įvery Monday and Thursday, I write a new article on. In order to reach more people, you have to write more posts, but if you write more posts, then the quality decreases.įor this reason, I haven’t written a guest post in years. I can write one or two decent guest posts per week, but if I write 10 posts, then they are all junk. The problem is that it doesn’t scale at all. And then, that traffic clicks on links in the article or in your author byline and comes back to your site. You publish that article on another site that gets a lot of traffic. The basic idea is simple: you write a good article. Guest posting is a common strategy for growing an email list. Here’s how I did it… The Problem With Guest Posts In less than 2 years, I’ve built an email list of more than 100,000 people. Today, my site gets over 250,000 unique visitors per month. During the first month, I didn’t even get 1,000 visitors. Less than two years ago, I started writing on. Written by James Clear at Looking for previous lessons? Lesson 0 | Lesson 1 | Lesson 2 | Lesson 3

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