A dongle might help the company reach the masses with its newĪrticle on The Information in November 2018 claimed that Apple was indeed considering such a move. Are people really going to take kindly to paying more than £150 for a box if they also have to pay a monthly subscription for Apple’s new TV service and the Apple Arcade gaming subscription service in order to fully benefit from the hardware? We think not! Currently you will at least get a year’s subscription to Apple TV+ if you do buy one but that’s not a huge incentive at the price.Īpple offer a cheaper Apple TV dongle to compete with the Fire Stick and Google Chromecast. It’s not only that the Apple TV costs so much more than other devices. And it’s not as if we can record onto the Apple TV.

But those GBs of storage seem redundant when we are all used to streaming content. One thing that the Apple TV has going for it is the storage supplied. Considering the Fire and the Roku can also access the Apple TV+ content you might wonder what Apple TV has that these cheaper dongles don’t. These prices are very high when compared to dongles such as Amazon’s Fire Stick (

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